About Rogue Metrics
How did this happen?
Josh Berthume founded Rogue Metrics as an occasional consulting concern in 2010, not long before he founded Swash Labs, a fully-integrated advertising, creative, and communications agency.
Sometimes clients had problems that did not fall precisely within the bounds of advertising, and that work would end up in Josh's hands alone. After a while, it seemed like a good idea to turn that work into a big idea, and to invite a few of his highly qualified, incredibly experienced friends along for the ride. Since 2016, Rogue Metrics has tackled big problems with big thinking, from political risk to disinformation.
We're glad you're here. Let's get to work.
About Josh Berthume
Josh has 20 years of experience across digital media, creative direction, and political and corporate communications with specializations in data science, semiotics, and behavioral economics. In 2010 he founded Swash Labs, a successful full-service advertising agency in Denton, Texas. He serves as managing director of Rogue Metrics.
While earning a Masters Degree from the University of North Texas in political science, Josh worked as a political risk analyst and open source intelligence analyst for Exclusive Analysis in London, England, working on terrorism and violent risk in North America and Western Europe.
Josh's writing has appeared in publications all over the United States, including Boston's Weekly Dig, Fort Worth Weekly, and Texas Observer. He is a marathoner, a husband, a father, and is pretty good at telling stories.