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About Josh Berthume

Josh has 20 years of experience across digital media, creative direction, and political and corporate communications with specializations in data science, semiotics, and behavioral economics. In 2010 he founded Swash Labs, a successful full-service advertising agency in Denton, Texas. He serves as managing director of Rogue Metrics.

While earning a Masters Degree from the University of North Texas in political science, Josh worked as a political risk analyst and open source intelligence analyst for Exclusive Analysis in London, England.

Josh's writing has appeared in publications all over the United States, including Boston's Weekly Dig, Fort Worth Weekly, and Texas Observer. He is a marathoner, a husband, a father, and is pretty good at telling stories.